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Business, Marketing
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| Title: | Marketing Hybrid Fuel Vehicles - Hybrid Cars: Honda Civic Hybrid, Toyota Prius Hybrid, Honda Accord Hybrid, Buick Rendezvous
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Marketing of Hybrid Vehicles - Hybrid Cars Honda Civic Hybrid - Ford Escape Hybrid - Honda Accord Hybrid - Toyota Prius Hybrid - Buick Rendezvous |
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Related Research!
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Hybrid cars have been on the market since 1997, but have mostly remained in the shadows. However, in recent years they have gained clout among even the most sensible of consumers. No longer are hybrid cars just goofy looking machines for environmentalists; they have grown up to become affordable, attractive and practical vehicles. At the front of the pack we have the Honda Civic Hybrid, Ford Escape Hybrid, and the Honda Accord Hybrid. Also there is the Toyota Prius and Buick Rendezvous. Visit the Alternative Energy Center
Another concern, which has been addressed, is to make hybrid cars more attractive. Simply put, people do not want to drive ugly cars, no matter how much money they are saving or how good it is for the environment. And if more money is being spent, there is little or no chance a person will buy an unattractive vehicle. The first models of hybrid vehicles were anything but appealing to the eye. The first hybrids for sale in the United States were the Toyota Prius Hybrid and the Honda Insight Hybrid. Both were quite odd to look at. They both looked a bit too futuristic, and were too far out for the average consumer. The Prius has been reinvented into a mid-size sedan, with a seating capacity of 5. This has led to the Prius’ 3-month waiting list (Box). The newest trend is introducing hybrid models of cars already in production, like the Honda Civic Hybrid, and soon to be released Ford Escape Hybrid, which is increasing its mileage from 22 to 35 miles per gallon (mpg). General Motors recently announced that they plan to release hybrids of their biggest and sportiest vehicles and hope to increase fuel mileage by 35-40% (Kiley). GM is also releasing mild hybrids of some of its pickup trucks. A mild hybrid only uses the electric motor during acceleration, and increases mileage by a meager 15%, but when you are only getting 12 to 15 mpg, every bit helps. Honda Civic Hybrid, Ford Excape Hybrid & Hybrid Cars Continued.... |
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